FAQ

Lifemind is the only AI marketing platform that generates creative content and targeting by understanding how your customers form purchase decisions - all without any PII. The only input required is your website and a simple customer report (customer count by zip code).

Once you upload a simple, non-PII customer report, Lifemind generates the customer segments buying from you the most, together with creative content that positions your products so they will buy more. Each segment also comes with specific geo-targeting you can use with paid and owned media.

Lifemind aligns your marketing to the personal purchase values your customers use when forming a purchase decision. Your products are a stronger fit for the segments that buy from you the most - so you can improve acquisition efficiency and increase customer value.

All of them! Lifemind employs geo targeting combined with creative content that aligns your marketing to local markets. As a result, you can use Lifemind to improve performance across both paid and owned media. Use Lifemind to lower acquisition costs with connected TV, social media, search, direct mail, and more. Increase engagement and conversion rates with your email, website, and any other owned media channel.

Lifemind fuels growth for national ecommerce brands and those marketers who need to focus on local markets, such as retail, franchise, insurance, and financial services.

Yes, especially if you are marketing to smaller office environments - home offices, doctor's offices, and more.

Example: E - IM - GX - GY Life Outlook: “E” (Egalitarian-Liberal) or “P” (Positional-Conservative) Region: One of sixteen region abbreviations (“IM” = Inner Midwest) Generation Pair*: GenZ (GZ), GenY (GY), GenX (GX), Boomer (BR)

When you use Lifemind, you’ll receive a list of segments, each identified by a code that reflects the segment's predominant values, including liberal "E" or conservative "P", regional characteristics (e.g., American Appalachian, Mexican Frontier), and generational pairings (e.g., GenX-GenY, BR-GenZ). These segments are ranked by customer index. Each segment is then linked to specific values our model identifies that are most effective for selling your products. These values are then used to generate creative content and targeting that align your marketing in a manner that creates a far stronger product-market fit for improved performance.

Traditional demographics—such as age or income—tell you “who” your audience is. Valuegraphics go deeper, revealing “why” your audience makes purchasing decisions based on their values, influenced by local culture.

Lifemind uses two easy inputs: your website and a simple, non-PII customer report. Within minutes, Lifemind generates segmentation identifying your best customers together with creative content and targeting that aligns your marketing to customer purchase values. Lifemind generates customer insights by comparing your customers to a national proprietary database of 41,000 zip codes, each encoded with the specific values customers in that location use to make purchase decisions. These values are based on original and third party research.

Lifemind utilizes a unique form of segmentation that combines the strengths of both geographic and psychographic approaches, enhanced by AI for greater actionability. We refer to this as valuegraphic segmentation, which accurately describes the layering of insights by zip code, which makes the output easily applied to targeting and creative content.

Focusing on customer values is more impactful than just using demographic or behavioral segmentation because values are deeply ingrained and remain consistent over time, unlike behaviors that can change frequently. While demographics offer surface-level insights, values tap into the core motivations driving customer decisions, making your messaging more relevant and resonant. By aligning your marketing with what truly matters to your audience, you can build stronger, long-term connections that go beyond temporary behavioral trends or broad demographic categories

No, Lifemind does not require personal identifiable information (PII). Our insights only require a customer count by five-digit zip code level.